NinetyOS
Stop collecting ideas.
Start executing them.
Meet Ninety OS.
The AI powered execution tool for insurance innovators running real projects.
Founding user group forming now.
Inside insurance companies, innovation most often breaks down during execution.
Interviews live in decks. Assumptions live in spreadsheets. Experiments live in inboxes.
Most innovation platforms try to fix this by collecting ideas.
However, the main issue is often that teams don’t know how to move forward with confidence.
That’s why we've built Ninety OS.
To help innovators reduce uncertainty by turning learning into evidence, and evidence into decisions.
Ninety OS isn’t about managing ideas.
It’s about effectively innovating, step by step.
Ninety OS helps insurance innovators to...
Learn​
Develop research, insights and assumptions in a structured way.
Prove​
Run experiments and analyse outcomes to build real evidence.
Decide​
Structure your approach,
surface gaps, and identify actions.
All guided by clear activities, without heavy process or bureaucracy.
Ninety OS is built for practitioners.
​
Lightweight. Practical. Actionable. No campaigns. No governance theatre.
Just simple, guided steps to help you innovate with confidence.
Built by Ninety, based on over 15 years working inside the insurance industry.
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We’ve helped more than 60 insurers worldwide, to design, test, scale, and sometimes kill, hundreds of ideas
across products, propositions and operating models, including companies like these
Ninety OS turns that experience into something innovators everywhere, can use every day.
Ninety OS goes beyond Generic AI...
It's trained on Ninety's real work
Most Gen AI is 'general purpose'.
Ninety OS is built on patterns from hundreds of real insurance
innovation projects.
It follows Ninety's proven method
Gen AI responds to questions.
Ninety OS guides you through the right activities, in the right order, based on Ninety's methodology.
It reasons evidence over words
Gen AI gives advice in isolation.
Ninety OS reads your work as it's created, spotting gaps, risk and next steps as it unfolds.
Gen AI is powerful. Ninety OS applies it, precisely, to the reality of innovating inside insurance.
With Ninety OS, intelligence is built into the workflow.
Our custom AI interprets the evidence you generate, spots gaps and contradictions, and guides you to the next best step.
Not a chatbot on the side.
Intelligence where the work actually happens.
Ninety OS is different from all other innovation platforms
It's simple by design​
Deliberately lightweight.
No complex configuration.
No heavy workflows.
It's built for practitioners​
This is not a reporting tool.
It's built for innovators and teams
running real innovation projects.
It's execution focussed​
Most platforms collect ideas.
Ninety OS helps you design,
create and deliver them.
It's methodology led​
It uses Ninety's award winning
123 innovation methodology,
to move from problem to pilot.
It's evidence led
Insights, assumptions and experiments generated
build a visible evidence base.
It's AI is integral
It doesn’t sit on the side. It reads
your work, spots gaps, and helps you decide what to do next.
Not campaigns, Not governance, Not like anything else.
Free to use. Built to be useful.
The core practitioner version of Ninety OS is free during the MVP and early rollout.
If you'd like to be amongst the first to get access, register interest below.