Ninety OS turns learning into evidence, and evidence into next steps.
We've built Ninety OS for insurance innovators, to help them:
Learn​
Develop research, insights and assumptions in a structured way.
Prove​
Run experiments and analyse outcomes to build real evidence.
Decide​
Structure your approach,
surface gaps, and identify actions.
Practical guidance, not heavy process. Built for teams doing the work.
Execution is where innovation most often breaks.
Inside insurance companies, innovation work gets scattered.
Interviews live in decks. Assumptions live in spreadsheets. Experiments live in inboxes.
This often means teams lose momentum, repeat work and struggle to make confident decisions.
Most innovation platforms collect ideas.
Ninety OS helps you prove which ideas will work.
It’s not a campaign platform. It’s not governance theatre.
It’s a workspace for actually innovating.​
You do the field work, Ninety OS turns that into an evidence base, and NIA, Ninety's AI copilot, guides you
on what to do next.
Built for innovators running real projects
Practical by design
Focused on moving work forward, not managing status.
Practitioner-first
Made for small teams. Fast to start. Easy to keep alive.
Execution over crowdsourcing
No idea campaigns. No portals.
Just delivery.
Method-led: problem to pilot
Clear stages and clear outputs, so you know what good looks like.
Evidence-led decisions
Assumptions and results don’t disappear – they compound.
Guidance baked into the workflow
NIA nudges, challenges and recommends next steps.
Lightweight. Practical. Outcome focussed.
Built by Ninety, based on 15+ years innovating inside insurance
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​​​We’ve helped more than 60 insurers worldwide, design, test and scale new propositions, products
and operating models, and kill weak ideas early.
Ninety OS turns that experience into a tool practitioners can use every day.
Ninety OS goes beyond Generic AI.
Generic AI doesn’t know your project. It can’t see what you’ve done and what’s missing,​
It doesn’t give you a method.
You still have to decide the right steps, in the right order.
And it can’t build an evidence base.
Work stays scattered, so learning doesn’t compound.
Ninety OS is different.
It’s a structured workspace with Ninety’s method, patterns and guidance built in,
so the AI is working from your evidence, not guessing from a prompt.
Meet NIA. Your innovation guide
NIA reads the evidence you generate, spots gaps and contradictions, and recommends the next best step.
So projects keep moving, with less guesswork and fewer dead ends.
Free during MVP. Free to start.
Ninety OS is free for founding users during the MVP.
When we launch, there’ll continue to be a free tier for individuals and small teams.